Figma web design study
Tapera da Bedita
Company specialized in horse riding in the mountains of Cunha, Brazil. The project started with work from the Web design course and delighted the company owners. Soon we will have the website ready for visitors to enjoy the best of Cunha!
UX/UI Kit
A summary of the briefing
The company Tapera da Bedita is a family business, well known in the region for the good work and joy of the owner, Raul, who is also responsible for guiding Brazilian and foreign tourists.
With the increase in demand and new land acquisitions, the company expanded its services and decided to embrace the project of having its own reservation website.
The process
The project was fully realized and prototyped in Figma. To develop the website, I took into account the target audience, which is the vast majority of foreign tourists who enjoy adventure and nature trips.
When learning a little more about this audience, I based myself on the experiences of users already known as globally known tourism platforms. Combining aesthetics, company values and high standards demanded by the traveling public, I designed a friendly and dynamic website.
The colors chosen were based on the colors of nature and the layout of the site's sections were inspired by trees, containing a solid base that, as it grows, opens up into different branches.
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Fragment of the screenshot desktop view.
Tools used to prepare the project
Figma
Metricool
Initial sketch