Summer Campaign with UI/UX
POiN - Spain, Madrid
POiN is a platform that maps the city according to the age of each child, using artificial intelligence algorithms and analysis large-scale data. A platform that searches, depending on the age of the children, plans, parks, hotels, restaurants, services... Everything!
Logo POiN
The necessity
The company works on two fronts: Offering everyday services, such as restaurants, advertising care services, medical care and after-school courses. And seasonal activities, such as Christmas and other commemorative dates, in addition to the long-awaited summer holidays. My role was to develop a campaign page to showcase the summer programming of POiN partner companies.
Photography by Libi Fingermann, 2023 Santander, Spain
A summary of the briefing
The main points I highlighted from the briefing were:
Target audience: Adults responsible for children; Status: Middle and upper class workers located in Spain;
Usage time on search engines: As little as possible.
Your pain points: Research what to do on vacation with the children quickly and practically.
My development process
Starting from the fact that I am also a mother and know how difficult it is to do any research, or anything else, with children around, I decided to keep the project as simple and attractive as possible.
I know that you don't joke when planning your summer holidays, after all, everyone wants to have a great time. This brought me to something that I also love and know that many people are very familiar with: The famous Streaming layout! And why not?!
Doing a lot of research into the company's target audience, the structures of tourism websites and listening very carefully to my client's needs, I decided to combine the UI/UX elements and create a campaign page where each section is clearly identified, thus facilitating access to what the customer is looking for.
Tools used to prepare the project
WordPress
Elementor
Google Analytics
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Fragment of the screenshot of the Summer Campaign.